Arizona Unites for 10th Annual Drowning Impact Awareness Month
Statewide Purple Ribbon Campaign Highlights Increased Child Drowning Risks in August
PHOENIX, Ariz. (July 26, 2013) – When a child drowns, the devastation is widespread, long-term, and deeply felt. But drownings are preventable, and families can take steps to protect their children. Recognizing the impact of drowningsand teaching families to reduce risk is the purpose of the Tenth Annual Drowning Impact Awareness Month Campaign, which is coordinated by Phoenix Children’s Hospital.
The most recent drowning happened just Tuesday, when a two-year-old girl reportedly lost her life in a community pool. She was the sixth child to drown in the Valley this year alone. Arizona is second in the nation for child drownings, and the combination of sweltering heat and back-to-school distractions make August a high-risk time for child drownings to occur.
The campaign kicks off with a very special 10th Annual event on Wednesday, July 31stat 9:30 am at Phoenix Children’s Hospital, in the Mel Cohen Conference Center, at 1919 E. Thomas, Phoenix, AZ. This one-of-a-kind event features:
- Powerful visuals that capture the issue, including tying the last of nearly 1,500 purple ribbons tied in trees to represent the number of children involved in water-related incidents in the Valley since 2000.
- Firsthand accounts of child drownings, including long-term perspectives of the effects of these tragedies.
- Displays sharing children’s stories and their family’s message to the community.
- Public safety staff and vehicles present to demonstrate support from across the Valley.
- Most importantly, the very latest evidence-based strategies to protect children this August.
Drowning Impact Awareness Month brings Arizona together with supporters wearing purple ribbons, formal proclamations signed by Governor Brewer and Mayors across the state, and banners and signsdonated and produced by SRP Safety Connection, with the support of the Drowning Prevention Coalition of Arizona. Ribbons, safety messages, and event information can be found throughout the state, in public buildings, at La-Z-Boy Furniture Galleries stores, at YMCAbranches, and at Phoenix Children’s Hospital facilities.
EDITORS NOTE: Media is welcome to attend the Drowning Impact Awareness Month kick-off event. Media parking is available on the North side of the Rosenburg Medical Plaza, and the West side of the ED parking lot.
About Phoenix Children’s Hospital
Phoenix Children’s Hospital, ranked in U.S. News & World Report’s Best Children’s Hospitals, is Arizona’s only licensed children’s hospital, providing world-class inpatient, outpatient, trauma, emergency and urgent care to children and families in Arizona and throughout the Southwest. As one of the largest children’s hospitals in the country, Phoenix Children’s provides care across more than 70 pediatric specialties. The hospital is poised for continued growth in quality patient care, research and medical education. For more information about the hospital, visit www.phoenixchildrens.com.