Arizona Unites for 11th Annual Drowning Impact Awareness Month
Family Conversations Critical, as Fatal Child Drownings Exceed Previous Year’s Total
Phoenix, Arizona – August is a time to choose new backpacks, cool off in the pool and watch thunderstorms roll in. But it’s also one of the most dangerous times of the year for child drownings. One Valley mother wants to tell parents that a quick conversation about safety can prevent a lifetime of loss. She’ll share her son’s fight after a devastating injury which ultimately took his life.
Drowning is a top cause of injury-related death for Arizona children. In 2012, fatal drownings among children ages 1 to 4 years old exceeded deaths due to motor vehicle crashes, firearms, fire, and poisoning, combined. So far this year, fatal drownings among children and teens have exceeded the previous year’s total. In addition, about ten percent of children who survive a drowning will suffer a lifelong disability.
Recognizing the impact of drownings and teaching families to reduce risk is the purpose of the 11th Annual Drowning Impact Awareness Month Campaign, coordinated by Phoenix Children’s Hospital. The campaign kicks off with a very special event on Wednesday, July 30 at 9:30 am in the Melvin L. Cohen Conference Center, at Phoenix Children’s Hospital, 1919 E. Thomas Rd., Phoenix. This one-of-a-kind event features:
- Guests tying the last of nearly 1,600 purple ribbons in trees to represent the number of children and teens involved in water-related incidents in the Valley since 2000.
- Displays sharing children’s stories and their family’s message to the community.
- Public safety staff and vehicles to demonstrate support from across the Valley.
Drowning Impact Awareness Month brings Arizona together with supporters wearing purple ribbons, formal proclamations signed by Governor Brewer and Mayors across the state and banners and signs, donated and produced by SRP Safety Connection, with the support of the Drowning Prevention Coalition of Arizona. Ribbons, safety messages and event information can be found throughout the state in public buildings, at La-Z-Boy Furniture Galleries stores, at YMCA branches and at Phoenix Children’s Hospital facilities.
EDITORS NOTE: Media are welcome at the Drowning Impact Awareness Month kick-off event. Media parking is available on the east side of the Rosenburg Medical Plaza, just south of the East Building entrance or in the Cambridge visitor parking garage on Cambridge Ave.
About Phoenix Children’s Hospital
Phoenix Children’s Hospital is Arizona’s only children’s hospital that is ranked in U.S. News & World Report’s Best Children’s Hospitals. Phoenix Children's provides world-class inpatient, outpatient, trauma, emergency and urgent care to children and families in Arizona and throughout the Southwest. As one of the largest children’s hospitals in the country, Phoenix Children’s provides care across over 75 pediatric specialties. The Hospital is poised for continued growth in quality patient care, research and medical education. For more information about the hospital, visit http://www.phoenixchildrens.org.