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News Release

Phoenix Children’s, SRP Partner to Implement New, Innovative Approach to Reduce Child Drownings

PHOENIX [June 20, 2022] – In an effort to improve water safety messaging and reduce child drownings in Arizona, SRP is supporting Phoenix Children’s by partnering to support the health system’s drowning prevention curriculum to pediatricians’ practices statewide. 

With funding from SRP, Phoenix Children’s is furthering their longstanding work to reduce drownings through a first-of-its-kind drowning prevention program, that will provide pediatricians throughout Arizona with the tools and training they need to educate families about water safety during regularly scheduled well-child visits for children who are at highest risk of drowning. 

“The partnership with SRP means more pediatricians will have access to evidence-based drowning prevention curriculum and resources,” said Tiffaney Isaacson, senior injury prevention specialist at Phoenix Children’s Center for Family Health & Safety. “This is a critical aspect of preventive care for families with young children, especially in Arizona. Our programming helps clinicians engage families in concise, meaningful conversations about risk factors and strategies based on the child’s age and developmental stage.”

According to the Centers for Disease Control, drowning is the number one cause of death in children from ages one to four. In Arizona, the rate of drowning is nearly twice the national average.

“As the largest provider of water to the Valley, SRP understands the importance of water safety. Most drownings take place in swimming pools and can occur silently and swiftly, which is why we work closely with cities and agencies around the Valley to help our community partners educate families about the importance of water safety,” said Regina Lane Haycock, SRP’s water safety community engagement strategist.

Phoenix Children’s designed the curriculum to dovetail with clinician and caregiver discussions on typical developmental milestones for young children. When a parent visits a trusted medical provider, they will also be armed with information on how to keep their little one safe around the pool or any body of water.

“For example, parents of a two-year-old will learn about their child’s thinking, physical and social skills, such as their interest in climbing and scrambling and their tendency to break rules,” said Isaacson. “These conversations will help parents understand their toddler’s risk factors at a much more personal level and bring the importance of water safety to life in a powerful way. Our goal is simple: to save children’s lives.”

Program development and recruitment have taken place through Phoenix Children’s Care Network, one of the nation’s largest clinically integrated networks. PCCN pediatricians who opt into this program receive training during two instructional sessions and can earn Maintenance of Certification Part IV credits from the American Board of Pediatrics. They also have ongoing access to the health system’s injury prevention team as questions and needs arise. Phoenix Children’s provides supplemental materials, including provider newsletters, exam room posters and caregiver handouts in English and Spanish, and sunscreen packets for patient families, to underscore the water safety messaging. 

Phoenix Children’s, Arizona State University and Phoenix Children’s Care Network are measuring the impact of the drowning prevention curriculum over the coming years. The quality improvement study is designed to assess and enhance provider drowning prevention efforts, knowledge, and resource-sharing during well child visits, with the goal of reducing child drowning across the state. 

About Phoenix Children’s

Phoenix Children’s is one of the nation’s largest pediatric health systems. It comprises Phoenix Children’s Hospital–Main Campus, Phoenix Children’s Hospital–East Valley at Dignity Health Mercy Gilbert Medical Center, four pediatric specialty and urgent care centers, 11 community pediatric practices, 20 outpatient clinics, two ambulatory surgery centers and seven community-service-related outpatient clinics throughout the state of Arizona. The system has provided world-class inpatient, outpatient, trauma, emergency and urgent care to children and families for more than 35 years. Phoenix Children’s Care Network includes more than 1,175 pediatric primary care providers and specialists who deliver care across more than 75 subspecialties. For more information, visit

About SRP

SRP is a community-based, not-for-profit public power utility and the largest electricity provider in the greater Phoenix metropolitan area, serving approximately 1.1 million customers. SRP provides water to about half of the Valley’s residents, delivering more than 244 billion gallons of water (750,000 acre-feet) each year, and manages a 13,000-square-mile watershed that includes an extensive system of reservoirs, wells, canals and irrigation laterals.

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