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Marketing & Communications Department at Phoenix Children's is available to assist with news inquiries involving Phoenix Children’s clinics, doctors, patients and programs.

Newsroom Policies & Guidelines

Phoenix Children’s Marketing & Communications Department has established the following guidelines for arranging interviews, filming or photo opportunities.

Interview Requests

By law, and out of respect for patients and families, privacy is of utmost concern in our Hospital. Regardless of the nature of the visit, media presence at Phoenix Children's must be authorized and coordinated by the Marketing & Communications Department. This includes requests for interviews with physicians, nurses, all other hospital personnel and patient families. To protect the privacy of all Phoenix Children’s patients and families, Marketing & Communications Department must accompany all reporters, film crews and photographers on the Phoenix Children’s campus or any satellite facility. 

Visiting Hospital Property

Advance notice of onsite interviews is necessary so the Marketing & Communications Department can arrange for a room for media interviews or filming, notify the patient care areas involved and line up the appropriate patients, families and Phoenix Children’s staff for your story. To protect the privacy of all other Hospital patients and families, Marketing & Communications staff must accompany all reporters, film crews and photographers on the Phoenix Children’s campus or any satellite facility.

All interviews of Phoenix Children's staff and faculty/employed physicians by media, whether by phone, email or in person, require advance authorization from the Phoenix Children’s Marketing & Communications Department.

Any media interviews that occur on Hospital property, including those with private physicians, donors, visitors, etc., must be authorized in advance by a Phoenix Children’s Marketing & Communications Department staff member.

Media must notify the Marketing & Communications Department of all interviews, filming and photos onsite. Prior to media visits, the Marketing & Communications Department will notify patient care areas involved, and confirm appropriate patients, families and Phoenix Children’s staff for the related media opportunity. For each patient participating in a media opportunity, the Marketing & Communications Department must secure a signed photo consent form from patient under 18 by their legal guardian before said patient can participate. Patients at least 18 years of age may provide consent for themselves. If patients do not have a photo consent form signed, they cannot be included in any interviews, photos or filming.

Institutional References

Reporters must identify Phoenix Children’s staff by their hospital title in stories related to the staff member's work or role at the Hospital. Reporters are asked to use the complete name of the institution – Phoenix Children’s – when referring to it in a print or broadcast story.

Patient Condition Reports

Under the Health Insurance Portability and Accountability Act (HIPAA) of 1996, in order to protect patient privacy, no information other than a one-word condition on a patient's medical status will be released to any member of the media when the patient’s full name and correct spelling is provided. Any more information would require a written authorization from a patient's parent or legal guardian, which would be obtained by the Marketing & Communications Department. A patient or their legal representative may exercise their right to restrict the release of patient condition information. If a patient requests their condition be restricted, the hospital may not release any information nor confirm that the patient is being cared for at the hospital.

The conditions are as follows: 

  • Undetermined – Patient awaiting physician assessment.
  • Good – Vital signs (blood pressure, heart rate, respiratory rate, temperature) are stable and within normal limits. The patient is comfortable and conscious. Indicators are excellent. 
  • Fair – Vital signs are stable and within normal limits. Patient is conscious, but may be uncomfortable. Indicators are favorable. 
  • Serious – Vital signs may be unstable and not within normal limits. Patient is acutely ill. Indicators are questionable. 
  • Critical – Vital signs are unstable and not within normal limits. Patient may be unconscious. Indicators are unfavorable.

Our Marketing & Communications Department works to provide accurate and timely information about patients’ conditions, while also respecting patients' wishes and complying with HIPPA privacy regulations. To that end, we will not release information about patients whose injuries may have resulted from domestic abuse or violent crime, or patients who have requested their information be restricted.

Resources

Resources are available to media looking for assets to use in stories, and access background and guidelines prior to reporting, including:

  • The Hospital’s media kit (including our history, leadership bios, boilerplate, etc.)
  • Links to blogs and written content
  • Phoenix Children’s media policies and guidelines

Media contacts, partners and constituents of the hospital are welcome to come here for needed materials and can also contact our Marketing & Communications Department for additional support.


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